Andrew Goodwin.

Blogging Task on Andrew Goodwin.

Goodwin states that music videos do not all follow a specific structure; there is no beginning, middle and ending to music videos. In narrative visual content, there will a specific set narrator, but Goodwin states that the artist can be used as both the focus character and the narrator, unlike in traditional narrative. Goodwin believes that by looking at the camera, the artist is trying to involve the audience in the music video, e.g. eye contact creates a more physical contact between the music video’s artist and the viewer.

This music video by Taylor Swift called “Love Story” is an example of Illustration – the video tells the story of the lyrics. For example, in this screen grab, the lyrics are “you’ll be the prince and I’ll be the princess” and both Swift and the male character are dressed as a prince and a princess dancing at a ball.

The music video for the song “A Thousand Years” by Christina Perri, is an example of Amplification – Perri sings “I have died every day waiting for you” and lights another candle. She is in a room full of candles, suggesting that she has been placing every candle per day for “A thousand years”. This is amplification because the video doesn’t contradict the lyrics, but adds extra depth and meaning to them.

September’s song “cry for you” is an example of disjuncture – the music video has nothing to do with the lyrics, or is contradictory to them. In this music video, September is singing “now it’s time to cry for you”, but she and her backup dancers are dancing and smiling