Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

In our video, we chose to focus on Andrew Goodwin's theory of "dysjuncture" and its conventions. Dysjuncture is where the music video has no relevance to the lyrics. We chose this because, as our song is dubstep, the listener is more interested in the music than the lyrics, and so we thought we'd have visuals that entertain, rather than tell a story as with Illustration, or bring for a contextual meaning like Amplification. 

Here is a link to a music video, Choose Me II - Xilent, that inspired me while I was researching for the video. This is an example of a dubstep video and as you can see it also follows dysjuncture, showing only people dancing - the dancers create an element of visual interest to go along with the music, without stealing interest from the actual beat. In our video, as the performer I too chose to dance as the main point of movement in the video.

A convention we chose to mimic was - given the visuals revolved around dancing - a long shot to show the body of the dancer. Here's one of Choose Me II's long shot against ours.

However, our long shot differs from Choose Me II's because their dance focus is the "shuffle" which focusses a lot on footwork, and so they've got the long shot showing their feet as well, where as our long shot focusses mostly on the hips as the artist is "grinding" so the feet were not necessary to include as the artist remained in the same place. 

We also followed Carol Vernallis' theory on "The Male Gaze" and chose to make our artist appealing in the male imagine, by the clothing, movements and shots we had in our video. There are very few dubstep music videos featuring females, but many songs with female vocals will have a sexual image while the video plays, which shows that most of the dubstep listeners tend to be males who enjoy this image, hence why we chose to do it as well. For example the female in this dubstep music video who is in a mid shot showing her body and a lot of cleavage. 

This is too much for an artist in our video as it still has to be PG, but we did include clothing like corsets that also included a decent amount of cleavage in order to follow Vernallis' theory.

In a similar way, my digipak and advert stuck with these conventions, as well as the conventions of ant digipak and advert.

Unlike the dubstep digipaks I researched, that don't have a specific artist, my digipak and advert have an image of the artist on the front, which is the convention for any music videos that want to promote artist image, as ours does. 

The digipak above does follow some conventions even while it doesn't have an artist to promote. It sticks to a color theme - green, grey, black and white, and has an urban theme, with the title visibly shown.

Below is my digipak, which also has an urban theme, sticks to the color theme of red, black, white and grey, and has the title and artist name visible. It also sticks to the digipak conventions by showing the artist clearly to promote her image. It also sticks to Vernallis' theory by having the artist with enhanced lips and a suggestive look.

My advert does the same thing - following the same conventions. It can be compared to dubstep artist Nero's advert - showing the artist's name, release dates, album cover and an urban theme.

My advert too, follows these conventions, sticking to the same theme and linking clearly with my digipak.