Blogging tasks on Carol Vernallis
Carol Vernallis theory on how videos are constructed
The narrative;
- The video is a visual
response to the narrative
- The video
doesn't necessarily have to have an ending, so this makes it
less like a story which has a start middle and ending.
- The structure of the video
maybe disjointed. With music videos your free to add random shots and
still make it seem good
Editing;
- Editing may match the beat.
So for eg, if there was a fast drum beat, there maybe different quick fire
shots to match this.
- Music videos don't have
"continuity" editing, so instead of smooth transitions,
you'd have jump cuts
Camera
- The camera may move in time
with beat! The video although doesn't have to be a
complete illustration of the lyrics, some things need to be
interlinked. So the camera moving with the beat is a great relation
between the song and video.
This video is an example of the absence of continuity shots and the replacement of jump cuts.
I've chosen this video to talk about the fact that music video's don't really have an ending, by the end of this video we just see people dancing around, there's no actual "ending" or closure to what we've seen throughout the video.
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