What is the importance of music videos to the industry, artist and fans?

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Music videos are of great importance to the industry and to fans. They are important to the industry as the artists have a chance to express their music through visualisation. It acts as a ground to promote the artist and their music. Having great songs is one aspect but the artist has to promote their look also. For fans it’s a means of entertainment, also seeing their favourite artist is pleasing. Also many fans look up to the artists as role models or trend setters, by watching the music videos they can see what the new trends are. The industry untimely want to make money, good music videos and well known artists get recognition on channels such as MTV which is a great means of advertisement of both the song and artist, which will lead to people buying the artists music but also looking out for their music in the future.







The music video can promote an artists look, throughout the years Rihanna has changed her look which also reflects on the music she makes. For E.G the first picture was from her song “we ride” she looks like a fragile young girl and the song essentially is about young love and break ups.

We ride, Rihanna was just surfacing at this time, her initial aim was to try and create a fan base and also be likeable. She went for the innocent and vulnerable look to try and familiarise herself with other young girls so they can relate to her and her music!










Distrubia. Rihanna's more established now and has her fan base so therefore can change up her still and try different type of music! This promoted her in a way that she was now an artist in her own right and is finally finding herself in the industry!






















What's my name. Rihanna's red hair was iconic! Girls looked up to Rihanna as a role model or style icon! As soon as she dyed her hair red, it was the must have.