- Carol Vernalis
Vernalis points out that music video editing is strongly responsive to music. This means that the cuts and movement within the shot, represent or go together with the music.
These edits work because they move with the tempo of the music and are a lot more frequent that within films.
To focus the audience to what is on screen, the usual rules of continuity editing are broken. Special effects and editing are obvious and breaks the fourth wall in music videos. Things such as wipes, show the viewers clearly that this is a music video.
Not only does the editing move with the music but often the camerawork does as well.
Base tracks in videos are used to give the music video a structure and give the viewer some repetition for familiarity.
Here is an example of Vernalis Theory. In this video, subtitles are at the bottom and a colour washes through them as he sings. this is to remind people of karoake. This is an obvious edit and would never be used in a film.
http://www.youtube.com/watch?v=CU3mc0yvRNk
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